Avengers: Endgame becomes highest-grossing foreign film of all-time in China, crosses 4 billion yuan
Maoyan Entertainment, China’s largest movie ticketing app, said box office collections for Disney and Marvel’s Avengers: Endgame, already the highest-grossing foreign film of all time on the mainland, will reach 4.16 billion yuan (US$612 million).
The movie has so far made more than 4 billion yuan in China since its release on April 24.
The Hong Kong-listed company, backed by Tencent Holdings and Beijing Enlight Media, said it made the projection based on its real time big data analysis. Endgame has already handily beaten the 2.67 billion yuan made by The Fate of the Furious in 2017.
The Hollywood blockbuster would rank third overall if Chinese language films are included, trailing only the 5.68 billion yuan grossed by the action film Wolf Warrior 2, and 4.66 billion yuan raked in by the sci-fi film The Wandering Earth.
Maoyan said that its in-house data has shown that the superhero film has already broken more than 30 records in China.
It is the fastest movie to cross the box office marks for 1 billion yuan, 2 billion yuan and 3 billion yuan. It also set records for midnight screening, first day screening and IMAX movies.
“During the Labour Day holiday [May 1 to 4] in China, the percentage of male viewers 25 years old and above remained stable at 42 per cent …” Maoyan Entertainment said in a statement.
“But the percentage of female viewers 25 years old and above increased significantly to 33.6 per cent, from 24 per cent in the first week [of the film’s release, from April 24 to 28].”
Globally, the Marvel Studios’ blockbuster has also surpassed Titantic, released in 1997, as the second highest-grossing movie of all time before adjusting for inflation, making US$2.3 billion.
The top spot is held by Avatar, released in 2009, which made US$2.78 billion. Both Avatar and Titantic were directed by James Cameron.